Marketing & Sales
epub, mobi, azw3, pdf |eng | 2020-12-19 | Author:David Ogilvy [Ogilvy, David]
Testimonials work well when they come from recognized experts in well-known companies. News works well. It appears that readers scan the advertisements in technical journals looking for new products. To ...
( Category:
Advertising
April 9,2016 )
mobi |eng | 2010-06-07 | Author:Roman, Kenneth [Roman, Kenneth]
Having set a vast expansion in motion, Ogilvy was not entirely happy with the consequences. The principles traveled well, but the founder did not. He was terrified of flying and ...
( Category:
State & Local
April 8,2016 )
epub |eng | 2015-10-21 | Author:Billee Howard
Silicon Vietnam KEY LEARNING: BE BOLD AND AUDACIOUS Following the lead of China, Japan, and the Asian tigers, Vietnam recently launched the ambitious Silicon Valley Project: a comprehensive plan to ...
( Category:
Global
April 8,2016 )
epub |eng | 2014-12-22 | Author:Paul Feldwick [Feldwick, Paul]
And rather than attack Rosser Reeves (with whom I think he was always on good terms*), Bernbach typically accepted his position, and then patronisingly went beyond it: A unique selling ...
( Category:
Advertising
April 4,2016 )
epub, mobi |eng | 2012-05-15 | Author:Paul Ormerod [Ormerod, Paul]
FIGURE 7.1 Change in average GDP growth and profit share: OECD economies, 1974–95 on 1960–73 The interpretation is as follows. Japan is marked on the chart in the lower left-hand ...
( Category:
Theory
April 3,2016 )
epub, mobi |eng | 2006-01-10 | Author:Peter E. Rossi & Greg M. Allenby & Rob McCulloch [Rossi, Peter E.]
( Category:
Research
April 3,2016 )
epub, mobi |eng | 2013-08-22 | Author:Mason, Nicholas [Mason, Nicholas]
Figure 4.2. Henry Robinson’s engraving of H. W. Pickersgill’s 1825 portrait of Landon. The ostentatious hat is apparently Robinson’s addition. (Frontispiece to vol. 3 of the Autobiography of William Jerdan.) ...
( Category:
Marketing & Sales
April 3,2016 )
epub |eng | 2013-03-27 | Author:Luke Sullivan & Sam Bennett [Sullivan, Luke & Bennett, Sam]
This truth campaign did happen to employ some of our usual suspects (TV and print), so let’s go back to our self-imposed rule and pretend TV and print don’t exist. ...
( Category:
Advertising
March 31,2016 )
epub |eng | 2015-01-19 | Author:Michael Fertik [Fertik, Michael]
More Than Just a Sheepskin? There’s no question that signaling is a huge part of the value of a college education. Employers are more likely to hire students with degrees ...
( Category:
E-Commerce
March 26,2016 )
epub |eng | | Author:Dave Kerpen
FIGURE 6.2 The “wing walls” of Jetblue’s Long island city support center show a twitter search feed to ensure responsiveness. Source: Morgan Johnston, JetBlue BEING ACCESSIBLE Kat Cole is the ...
( Category:
Workplace Culture
March 23,2016 )
epub |eng | 0101-01-01 | Author:Marina Krakovsky [Krakovsky, Marina]
The Promise and the Perils of Sharing Risk * * * It is a general principle that when the party that’s best able to bear the risk does so, both ...
( Category:
Communications
March 22,2016 )
epub |eng | 2015-05-10 | Author:Harrington, Kevin & Priestley, Daniel [Harrington, Kevin]
ACTION STEP www.keypersonofinfluence.com/publish HALFWAY POINT How are you going with the hidden theme? You are halfway through this book; have you found it yet? Keep looking, keep connecting the dots ...
( Category:
Advertising
March 21,2016 )
epub |eng | 2016-01-07 | Author:Martin Lindstrom
Chapter 6 The Case of the Missing Hand Cream How Selfies Smoothed the Way for an In-Store Fashion Revolution As far as products and brands are concerned, the world is ...
( Category:
Research
March 14,2016 )
epub |eng | 2012-10-25 | Author:Vernon Hill [Hill, Vernon]
10 Culture Counts! Passion and standing up for things can help create a sense of unity. But you still have to act a certain way. Arthur Blank, co-founder, The Home ...
( Category:
Banks & Banking
March 9,2016 )
epub |eng | 2015-09-03 | Author:Pulizzi, Joe
Figure 14.5 At the end of every FastCompany.com article, there is a call-to-action for the company’s daily e-mail offering. Let’s look at the Content Inc. example of EntrepreneurOnFire.com from John ...
( Category:
Direct
March 9,2016 )
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